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Research shows Smart Phone Users will avoid your site if not Mobile Friendly
Imagine how hard it would be to shop Amazon if they didn't offer a mobile version. You might just think that having a mobile-friendly website would be a nice thing for people visiting your site. It...
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Grow Your Business by Blogging
Why am I blogging today? Because it’s a proven way to drive more leads to my website. Who proved it? A web company called Hubspot just did. Their research shows that blogging drives traffic because...
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Another Seismic Shift in Advertising
Did you feel that? Another seismic shift in the world of marketing has taken place. Over the last few years, we’ve seen the huge decline in newspaper and magazine advertising, and the huge rise of...
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Why You need a Mobile Version of Your Web Site
The mobile version of our King Marketing website as it appears on a smart phone. Think about how you access web sites outside of work. Do you find you’re doing it more and more from your phone or...
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What People are Doing on their Smart Phones While Watching TV
We know that a very large number of people are using their smart phones and tablets while also watching TV at night. Now we know what they’re looking at. 22 percent of phone users and 45% of tablet...
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Can Search Engine Optimization (SEO) replace all other Advertising?
I was watching the TV program “Shark Tank” on ABC the other night. On this program, people with new businesses or new business ideas, make a pitch to five or six really rich people in an effort to get...
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Video, last year’s big new thing, gets even bigger in 2013
I was putting together a chair the other day, and found the written instructions to be a bit fuzzy in places. So what did I do? Like millions of other people, I searched YouTube to find an...
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There’s a new Gorilla in Town
In September 2012, there were 289 millions people in the United States who owned at least one TV. In that same month, there were 278 millions people in the United States using the internet. This...
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BCS Championship game a disappointment for Irish fans, but not for ESPN
It seems as if everyone here in Fort Wayne was watching the BCS championship game Monday night, but what did the rest of the country think of what turned out to be a less than exciting match up....
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Enter the World of “Big Data”
Have you seen or heard of the term “Big Data?” It’s a term used a lot in the news today as a catch for the digital explosion we’ve undergone over the past few years. Gian Fulgoni, The Executive...
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